Lessons from the Edge:
Lately I have been really thinking about what kind of business person I want to be. My son has made it into high school and is happily building his independence and does not need me around as much. As he grows I have more time and room in my life for my business. To date I have, it turns out, been a freelancer who moved into solopreneur. I have built businesses that are growing without me, so I have also been an entrepreneur.
For my next challenge: build a business that will run with or without me and that I stay and keep growing…
In case you are confused – here are some definitions:
- Freelancer: Get hired on a project basis for specific task.
- Solopreneur: Freelancer with staff.
- Entrepreneur: If you get hit by a bus your business will still happily chug along without you and/or your personality.
In the words of my favorite guru Seth Godin, “Freelancers get paid for their work. If you’re a freelance copywriter, you get paid when you work. Entrepreneurs use other people’s money to build a business bigger than themselves so that they can get paid when they sleep.”
To put it another way, “If you can create enough momentum in your business that you’ll still make money, regardless of what you do on a day-to-day basis, you are an entrepreneur. And a badass.” Entrepreneur Mag (It’s an interesting article if you are so inclined)
So, yes to build your business and revenue you can publish e-books on your expertise, give your personal accounts of success and failures and generate endless “Top 5” posts.. but in order to build something bigger than yourself and your personality you have to think bigger, more global, push further than just your social media nose.
- What are you really passionate about? Narrow it down to a laser focus.
For me it’s creating situations and environments that enforce and promote connecting people and building community. That’s why I produce events.
- What is the bigger issue you are addressing?
This one took some thinking and we decided it has to be a focus on advocacy with an eye towards all human rights organizations.
- What human problem are you addressing?
When was the last time you went to a networking event and actually found a lasting connection AND had fun? Networking … just the word can send chills.
- How are you disrupting the status quo?
For us it’s by bringing back the power of high quality hospitality, superior customer service for our clients as well as participants and treating every participant as an individual VIP.
Once you have YOUR answers to these, you will have a road map to your entrepreneurial business and true success.