Entrepreneur Evolution

 

Lessons from the Edge:

Lately I have been really thinking about what kind of business person I want to be. My son has made it into high school and is happily building his independence and does not need me around as much. As he grows I have more time and room in my life for my business. To date I have, it turns out, been a freelancer who moved into solopreneur. I have built businesses that are growing without me, so I have also been an entrepreneur.

For my next challenge: build a business that will run with or without me and that I stay and keep growing…

lists-ra

In case you are confused – here are some definitions:

  • Freelancer: Get hired on a project basis for specific task.
  • Solopreneur: Freelancer with staff.
  • Entrepreneur: If you get hit by a bus your business will still happily chug along without you and/or your personality.

In the words of my favorite guru Seth Godin, “Freelancers get paid for their work. If you’re a freelance copywriter, you get paid when you work. Entrepreneurs use other people’s money to build a business bigger than themselves so that they can get paid when they sleep.”

To put it another way, “If you can create enough momentum in your business that you’ll still make money, regardless of what you do on a day-to-day basis, you are an entrepreneur. And a badass.” Entrepreneur Mag (It’s an interesting article if you are so inclined)

So, yes to build your business and revenue you can publish e-books on your expertise, give your personal accounts of success and failures and generate endless “Top 5” posts.. but in order to build something bigger than yourself and your personality you have to think bigger, more global, push further than just your social media nose.

  • What are you really passionate about? Narrow it down to a laser focus.

For me it’s creating situations and environments that enforce and promote connecting people and building community. That’s why I produce events.

  • What is the bigger issue you are addressing?

This one took some thinking and we decided it has to be a focus on advocacy with an eye towards all human rights organizations.

  • What human problem are you addressing?

When was the last time you went to a networking event and actually found a lasting connection AND had fun? Networking … just the word can send chills.

  • How are you disrupting the status quo?

For us it’s by bringing back the power of high quality hospitality, superior customer service for our clients as well as participants and treating every participant as an individual VIP.

Once you have YOUR answers to these, you will have a road map to your entrepreneurial business and true success.

Map.

Advertisements

Give Yourself the Gift of Rest

Lessons from the Edge:


I had the good fortune to produce a meeting where the great Tony Schwartz spoke. LINK

He reminded us that people are not computers and that in order for us to function at our optimal potential we need to – ready for it … REST.  The essential message was that if we all treated ourselves more like professional athletes, balancing stress – rest, focusing on a healthier diet and sleep for 7-8 hours a night not only would we be more effective and productive, but happier too.aa775d55c6e7d602c8faf563f6ec22ff

None of this is new information. It has all been said many, many times. The attack on our attention from email, conference calls and a constant pressure to work more hours is actually reducing our productivity and is making us very unhappy.

So, my holiday message to you is this, take advantage of a world that has slowed just a hint and put down your smart phones for 72 hours. Enjoy your families and get some very well deserved rest.

Personality Conflict

Lessons from the Edge

1210793321_5087There are a couple of personality types that, even I, cannot seem to find a path to symbiosis. Mostly these are due to either cultural bias or prejudice, and not really the personality itself, just it’s affectations, but some  personalities just don’t mix. Believe me in these cases the feeling is very mutual.

In our business it is vital to get along with everyone you can. Event production, hospitality are all about the client, their guests and making them happy. So… what do you do?

The best solution I have found is to try and minimize direct contact with this person, use an intermediary if at all possible.  When you do have to communicate directly, keep it professional, simple, clear and precise. Plan out what you will say beforehand so you are not improvising and possibly make the situation worse. Remember to breath. This person is temporary in your life. At some point the job will end.

Do not bad mouth this person to your crew or express publicly your real feelings anywhere near the event. It’s unprofessional and it will not help you, infact it will only hurt you. Save the bitching and venting for your partner or BFF when you either finish the job or at least get back to your room.

In this instance it is good that we are project based businesses!

Is it fun? Duh ..

Lessons from the Edge

One of the things I get asked all the time is, “Why do you do whatever it is that you do?” My answer, “It’s Fun.” Being a business owner, an entrepreneur, a freelancer or a work a day guy is not easy. Work is called work for a reason BUT we spend a majority of our lives at it. Making deadlines, hitting margins and moving your business forward are all better served if you like what you are doing. When you are having fun with what you do, you are more efficient, more pleasant to be around – I know I am –  and generally more successful.

There are bad days and bad moments- sure – but, overall ask yourself – Is what I do fun? Do I like it overall?

If the answer is yes then Congratulations! If the answer is no, then it’s time to start working on a plan for change. There are a lot of free college courses online from some of the best universities now and sites like General Assembly (https://generalassemb.ly/) that can help get you to where you want to go.

Bottom Line: Everyone should be able to answer, “Because it’s Fun.”