Entrepreneur Evolution

 

Lessons from the Edge:

Lately I have been really thinking about what kind of business person I want to be. My son has made it into high school and is happily building his independence and does not need me around as much. As he grows I have more time and room in my life for my business. To date I have, it turns out, been a freelancer who moved into solopreneur. I have built businesses that are growing without me, so I have also been an entrepreneur.

For my next challenge: build a business that will run with or without me and that I stay and keep growing…

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In case you are confused – here are some definitions:

  • Freelancer: Get hired on a project basis for specific task.
  • Solopreneur: Freelancer with staff.
  • Entrepreneur: If you get hit by a bus your business will still happily chug along without you and/or your personality.

In the words of my favorite guru Seth Godin, “Freelancers get paid for their work. If you’re a freelance copywriter, you get paid when you work. Entrepreneurs use other people’s money to build a business bigger than themselves so that they can get paid when they sleep.”

To put it another way, “If you can create enough momentum in your business that you’ll still make money, regardless of what you do on a day-to-day basis, you are an entrepreneur. And a badass.” Entrepreneur Mag (It’s an interesting article if you are so inclined)

So, yes to build your business and revenue you can publish e-books on your expertise, give your personal accounts of success and failures and generate endless “Top 5” posts.. but in order to build something bigger than yourself and your personality you have to think bigger, more global, push further than just your social media nose.

  • What are you really passionate about? Narrow it down to a laser focus.

For me it’s creating situations and environments that enforce and promote connecting people and building community. That’s why I produce events.

  • What is the bigger issue you are addressing?

This one took some thinking and we decided it has to be a focus on advocacy with an eye towards all human rights organizations.

  • What human problem are you addressing?

When was the last time you went to a networking event and actually found a lasting connection AND had fun? Networking … just the word can send chills.

  • How are you disrupting the status quo?

For us it’s by bringing back the power of high quality hospitality, superior customer service for our clients as well as participants and treating every participant as an individual VIP.

Once you have YOUR answers to these, you will have a road map to your entrepreneurial business and true success.

Map.

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Solopreneur Seeks Mentor

Lessons from the Edge

I read the term Solopreneur for the first time this week. It really stuck me. I have been either freelance or an entrepreneur my whole life and it was only this week when another writer had elegantly described it – it is very lonely out here.

Not that I don’t have excellent collaborators and employees. I do. I think I have the best kept secrets around, but when it comes to making the big decisions and the hard decisions for the Company at large.. It’s me, my dog Edi in the club chair, pondering. This week it hit me like a ton of bricks. I need advisors and mentors. I need help.

Clearly I am not alone in this either. We women are at a serious disadvantage in this arena. Woman to woman mentoring is few and far between. Numerous studies show that there is a deep need for it but a equally as deep lack of it. Evidence is in a resurgence of women’s social clubs for professional women like Running In Heels and The Wing. Here you can network, find like minded business owners and share notes, or just get your hair done before an important meeting. There are also countless meetings, summitts and conferences. These are great for finding that someone, but there is a lot of noise to go through first and I need someone fast.

Looking through my own network I can see quite a few men who I both admire and trust with the experience I would like to draw on. I started looking for the women in my network. Now maybe it’s me and my issues, but I really only found one or two. Triple A Studios is a woman owned and operated business focusing increasingly on social issues. Not that a collective of men wouldn’t be valuable, for balance, a woman’s input will be crucial to help fortify our culture and pedagogy.

So, today as I head out to a lunch meeting with a perspective mentor (he doesn’t know I am going to ask him yet so, shh), I will have to keep thinking about who my female support will be.

Anyone looking for an ambitious mentee?